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Dec. 1st, 2006 12:30 pm
Interesting
The news is dead. Long live the news.
M just sent me this.
Something I decided a while back, and which was cemented during my internship, is that news--and the consumer need for it--does not change just because the medium changes. Having worked extensively in three of the four main forms of media (radio, print and online) I can safely say that very little changes about content from medium to medium. Only the method and timing of delivery changes. Airtime becomes column inches becomes bandwidth. Budgeting for space/time for ads v. content is still necessary. Giving audiences what they want AND what they need is always a balancing act.
And one of the big things that does not change is the basic principle of journalism: gather the facts from reliable sources and assemble them into a concise, educational and interesting package.
( And yet... )
M just sent me this.
Something I decided a while back, and which was cemented during my internship, is that news--and the consumer need for it--does not change just because the medium changes. Having worked extensively in three of the four main forms of media (radio, print and online) I can safely say that very little changes about content from medium to medium. Only the method and timing of delivery changes. Airtime becomes column inches becomes bandwidth. Budgeting for space/time for ads v. content is still necessary. Giving audiences what they want AND what they need is always a balancing act.
And one of the big things that does not change is the basic principle of journalism: gather the facts from reliable sources and assemble them into a concise, educational and interesting package.
( And yet... )
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